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Apple Buys the Shazam Audio-identification App

Apple has confirmed that it is purchasing the popular Shazam app, which identifies songs, TV shows, movies, and ads by their audio signatures. Apple reportedly paid about $400 million for the company and said that it has “exciting plans in store” for Shazam. You can already ask Siri “What’s playing?” to identify audio with Shazam, so it’s unclear what additional integration Apple has in mind.

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