Vincible: iMore on What Apple Faces in 2013
At iMore, Rene Ritchie looks at the fusillades being thrown at Apple so far in 2013 — endless nonsensical punditry, rumors of iPhone production cutbacks, possible stock price manipulation — and how everyone is attacking the supposedly invincible market leader. He argues that Apple is fighting against psychology as much as competing products, and points out the company’s edge. Ritchie writes: “But here’s the thing — Apple has been here before. They’ve been to the very bottom, and they came back. Apple knows they’re beatable — that everyone is beatable — and they know how to fight their way back. It’s part of them now.”