Skip to content
Thoughtful, detailed coverage of everything Apple for 33 years
and the TidBITS Content Network for Apple professionals

Ive Talks to Time

Writing for Time, John Arlidge scored a rare interview with Jony Ive, SVP of Design at Apple. Ive talks about his design process, how he got along with Steve Jobs, and what drives him. Ive said, “We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care — just like the people who make them. But what we’ve shown is that people do care. It’s not just about aesthetics. They care about things that are thoughtfully conceived and well made. We make and sell a very, very large number of (hopefully) beautiful, well-made things. Our success is a victory for purity, integrity — for giving a damn.”

Read original article

Subscribe today so you don’t miss any TidBITS articles!

Every week you’ll get tech tips, in-depth reviews, and insightful news analysis for discerning Apple users. For over 33 years, we’ve published professional, member-supported tech journalism that makes you smarter.

Registration confirmation will be emailed to you.

This site is protected by reCAPTCHA. The Google Privacy Policy and Terms of Service apply.