Adam C. Engst is the publisher of TidBITS. He has written numerous books, including the best-selling Internet Starter Kit series, and many magazine articles thanks to Contributing Editor positions at MacUser, MacWEEK, and now Macworld. His innovations include the creation of the first advertising program to support an Internet publication in 1992, the first flat-rate accounts for graphical Internet access in 1993, and the Take Control electronic book series now owned and operated by alt concepts. His awards include the MDJ Power 25 ranking as the most influential person in the Macintosh industry outside of Apple every year since 2000, inclusion on the MacTech 25 list of influential people in the Macintosh technical community, and being named one of MacDirectory's top ten visionaries. And yes, he has been turned into an action figure.