Three themes permeate this issue: Mac OS X 10.5.2, iTunes movie rentals, and AT&T’s increasing role in the lives of Apple users. The release of Mac OS X 10.5.2 Leopard generates an overview from Glenn, after which Matt revisits his “Six Things I Hate about Leopard” article to see what has improved and what remains broken. Glenn then rants about how the new iTunes movie rental model doesn’t meet the needs of an overworked and under-served class of people: tired parents of young children. Mark Boszko joins us with a look into how to extend the rental time beyond 24 hours, slightly ameliorating Glenn’s annoyance. But Glenn’s much happier about the new deal AT&T has to provide Wi-Fi service in Starbucks stores, and with the new AT&T ExpressCard for 3G cellular data connections. And speaking of new parents of young children, Jeff manages to sneak off to the Mac long enough to write about what’s new in Apple’s Aperture 2.
When the PMA (Photo Marketing Association) conference came and went at the end of January without mention of a new version of Aperture, photographers started to worry about Apple’s plans for its photo-management application. With more than a year having passed since version 1.5 was released and with healthy competition from Adobe’s Photoshop Lightroom, a major Aperture update seemed overdue.
Apple has finally stepped back into frame with Aperture 2. The new version appears to answer a number of criticisms of version 1.5 – most notably related to performance – while revamping the interface and adding several new features.
Among the extensive list of new features in Aperture 2, some highlights jump out right away. The Projects, Metadata, and Adjustments panes are now included in one Inspector and HUD (heads-up display); and an All Projects view brings iPhoto-like image skimming for rapid review of projects (moving the mouse over a Key Photo thumbnail displays the project’s other thumbnails). To improve performance, Aperture 2 uses embedded JPEG previews during import and offers a Quick Preview mode for reviewing the JPEG previews, rather than processing RAW files constantly. Speaking of RAW, this version adds Moire and Radius sliders to correct color fringing, now supports RAW 2.0 features such
as Hue Boost, and – thanks to the recent Mac OS X 10.5.2 and 10.4.11 updates – now supports the RAW output of the latest digital cameras.
For image correction, there’s a new Repair brush tool, a Clone brush tool, a Vibrancy slider, Vignette controls, and the capability to display hot and cold (all white or all black) areas of an image. Other improvements include customizable keyboard shortcuts, tethered shooting support (to capture directly from the camera to Aperture), 16-bit printing support for Epson and Canon printers, Google Maps integration for images tagged with GPS data on capture, the capability to search for images based on broader criteria such as adjustments, and much more.
Aperture 2 is available now for $199, or as a $99 upgrade for owners of version 1.0 or later. A 30-day trial version is available as a 77.2 MB download; note that if Aperture 1.5 currently resides in your Applications folder, you need to move or rename that application file before installing the trial, and that you may also need to re-enter the 1.x serial number the next time you launch it.
MacBook Pro owners have typically had to rely on USB-based modems to use third-generation (3G) cellular networks. Nova Media offers an ExpressCard HSUPA option which can work with a MacBook Pro on AT&T’s U.S. 3G network (and tons of networks in Europe), but which costs €299 ($438). The advantage of an ExpressCard is really the form factor, which hides most of the device other than the antenna – sometimes with an external booster option.
AT&T has now introduced what looks to be the same item from device maker Option, but fully within its subsidized grasp. AT&T’s GT Ultra Express works with Mac OS X 10.4.10 and later, and costs nothing (after two rebates are sent in) with a two-year subscription to AT&T’s data service; that subscription runs $60 per month for unlimited usage. The card will cost $49 with the same contract terms after the second rebate stops being part of a limited-time promotion.
In an unrelated move, Nova Media announced at the same time that their launch2net software (€75/$110) can provide a bit more control over these “new” devices from AT&T than does the free downloadable Mac OS X software. The Nova Media software provides statistics to monitor bandwidth rates and usage, as well as various connection controls.
The timing is nice, because this new card coincides with AT&T’s announcement that they would increase upload speeds and add 80 cities (for a total of 350 cities) to their American 3G network deployment. (See “More Mileposts Along Road to 3G iPhone,” 2008-02-06. For an explanation of the various technology used in AT&T’s network, see “Starbucks Deal Brewed with AT&T Has Hints of Apple,” 2008-02-12.)
The GT Ultra Express, along with an identically priced PC Card version called the GT Ultra, is tri-band for 3G flavors and quad-band for EDGE. This lets it work in what AT&T describes as 140 countries – watch those international roaming fees, however!
The Mac OS X software – in one version for 10.4.10, and another for 10.4.11 and 10.5.0 or later – can be downloaded from AT&T’s support site.
I don’t mean to be cruel with my headline, but Apple’s release of Mac OS X 10.5.2 marks the real beginning of Leopard for me, although testing will be required to bear this out. While I’m using Leopard full-time at home on an old PowerBook G4, I haven’t been ecstatic about it due to rough edges.
I beta tested Leopard, and while much was fixed at the last minute to work properly for the 10.5.0 release, using 10.5.0 and 10.5.1 was at times feeling like an extension of that beta program. Most egregiously, I had to re-install Leopard due to a known problem that resulted in an inescapable Setup Assistant at startup (see “For Want of a File, an Operating System Was Lost,” 2008-02-01). With 10.5.2, I may be ready to upgrade my primary work computer.
The 10.5.2 release is available through Software Update as a universal incremental release, updating 10.5.1 to 10.5.2, and weighs in at 180 MB on my PowerPC-based PowerBook, but Apple notes size will vary from machine to machine. No incremental updater was available from Apple’s site as I write this. The universal Combo updater, which combines 10.5.1 and 10.5.2, is 343 MB for the desktop version, and 382 MB for Leopard Server. There’s also a 49 MB Leopard Graphics Update 1.0 to install, but
only after 10.5.2 is installed and the computer restarted. The graphics update has a generic note that it improves stability and compatibility.
With the release of 10.5.2, Apple has fixed a number of things that I, other reviewers, and legions of actual users have complained about. Plus, 10.5.2 makes it possible to stop using utilities and hacks created by developers and Terminal-level clever folk to work around problems in earlier releases.
The update takes an inordinate amount of time to install – it took nearly 30 minutes on my PowerBook G4, and, for some reason, powered the laptop down even though it was fully charged and plugged in. The startup took another good 10 minutes to complete.
Let’s walk through the big stuff first from the extensive release notes.
Setup Assistant and Login Problems Fixed — While Apple’s notes are rather brief, they speak volumes. “Addresses an issue in which Setup Assistant could unexpectedly appear each time Mac OS X 10.5 starts up” is one; the other, “Improves stability and performance during log in.”
The first resolves the problem I experienced, in which a particular setup file failing to be updated correctly would lead to Setup Assistant launching repeatedly at startup. Apple had posted a technical note on fixing the problem using Safe Boot, but this didn’t work for me, nor for several readers who wrote in to me with similar problems; for many others, Apple’s technique did fix the error.
What’s clear from this note is that the login routine is now checking more extensively as to the state of the computer, especially if an upgrade fails – the root of the infinite Setup Assistant bug.
AirPort Landing Gear Finally Retracted — Apple’s and other forums are full of people finding that their Wi-Fi networks mysteriously work ever more slowly the longer they use Leopard. I haven’t been able to find or determine the cause of this, but Apple promises 10.5.2 “Improves connection reliability and stability” and “Resolves certain kernel panics.” Let’s hope that does the trick.
Applying Lipstick — Two cosmetic choices by Apple irked a lot of folks, TidBITS editors included. Perhaps the title “Transparent Menu Bar, Die Die Die!” (2007-11-16) in an article by Matt Neuburg wasn’t quite direct enough about his feelings. Tell us what you really think, Matt.
The translucent menu bar was a misguided effort at showing off alpha transparency – or something. We’re still not sure what. But it sure made the menu bar less useful. In 10.5.2, there’s a checkbox to disable this feature: System Preferences, Desktop & Screen Saver, Desktop tab, uncheck Translucent Menu Bar. Ah, that’s better!
The other irksome change involved disabling a simple list of items when clicking on a docked folder. The Stacks feature was supposed to show us everything at a glance. But it also showed folders as a pile of documents, and wasn’t an efficient way in any of its modes to scan through a lot of stuff. (Matt explained his displeasure with that, with less mortality involved, in “Six Things I Hate about Leopard,” 2007-10-26.)
The 10.5.2 release restores Tiger goodness by adding the option to display a folder as, you know, a folder (instead of a stack), and to view items as a list. Even in the Tiger-familiar mode, you can still sort items by kind, or date added, modified, or created.
No, Really, Get Back to My Mac — My particular focus in Leopard is Back to My Mac, which has worked erratically or not at all for some people, due to the necessity of having particular router and Internet service provider configurations. (I wrote about this in “Punching a Hole for Back to My Mac,” 2007-11-17.)
Version 10.5.2 ostensibly adds more compatibility through support for more routers, but it’s not clear how that will translate into actual use. I’m hoping for more reader reports, please.
Bits and Pieces — Time Machine now offers a menu in the system menu bar to show the status of backups, note the date and time of the last backup, start a backup immediately, and open the preference pane. Hold down the Option key and a menu item changes so you can browse to find other Time Machine backup disks, too. If your last backup was several days ago, an exclamation point appears within the menu’s icon to emphasize the point.
There are also a number of security-related fixes in 10.5.2 that are sufficiently important that Apple also made them available to users of Mac OS X 10.4 Tiger as Security Update 2008-001. It’s available via Software Update and as standalone downloads for PowerPC- (16.7 MB) and Intel-based (28.8 MB) Macs.
Numerous other small bug fixes – Apple lists over 100 changes in the release notes – should improve a lot of the little stuff in each program and service that was causing crashes or that didn’t work quite right. It’s worth reading the release notes to see if something bugging you is now corrected.
But, Apple, please, can’t you give us more detail than “Improves general stability when running third-party applications”? Thanks loads! I’ll look for General Stability and salute him the next time I see him walking down the street with General Protection Fault.
What’s Not Fixed — Matt runs through what items were fixed out of his list of six things he hated in a companion article, “Leopard 10.5.2: TidBITS Complains, Apple Listens, Sort Of,” 2008-02-12.
An item he didn’t mention originally is something that both Jeff Carlson and I were incredulous about when Apple told us: the fact that you have to double-click a calendar event in iCal to see and modify its details via a pop-up menu. In Tiger, iCal offers the Info panel, which contextually displays details – that you can modify if it’s a local calendar – about whatever you currently select, whether an entire calendar or an individual appointment. This “bug” is still in place.
With the release of the recent 10.5.2 update (see Glenn Fleishman’s “Leopard Emerges from Beta as 10.5.2 Ships“, 2008-02-11), how does Leopard stand up under the criticisms I leveled at it in my article “Six Things I Hate About Leopard” (2007-10-26)? Is Leopard less hateful nearly four months after its original release, as it slowly emerges (as Glenn rightly expresses it) from what has felt like a public beta to some?
Yes and no. Or, to put it another way, two out of six. Well, two out of six isn’t bad, and, to be perfectly frank, one of the six (the loss of Classic) is something I never expected to be remedied; but one of the remaining three is so drop-dead awful that Leopard remains painful to use. Plus, some bugs I didn’t bother to complain about in my “Six Things” article remain unfixed.
Positive Opacity — Let’s start with the two things that are fixed. First, menu bar transparency. The way I decorate my computer’s desktop with my own photographs, the menu bar’s transparency rendered it all but illegible, the text in the menu bar being drowned out by the photo colors showing through from behind. For what seemed an eternity, this was just something I had to live with; then an ingenious hack was discovered for overriding the translucent menu bar, an achievement I reported and celebrated in “Transparent Menu Bar, Die Die Die!” (2007-11-16). In 10.5.2, however, you can turn off menu bar translucency by far simpler means – a checkbox! Yes, there’s
actually a preference now (in the Desktop & Screen Saver preference pane), as there should have been all along.
If you’ve actually implemented the hack I reported in “Die Die Die!” be sure to remove it before installing the 10.5.2 update. Otherwise, there is a slight chance you might wind up with the system in an unpleasantly irregular state. The instructions are in that article, but I’ll repeat them. Start with these lines:
sudo defaults delete
Copy that into TextEdit and carefully remove the Return characters so that those three expressions are all on a single line, separated by a space (in other words, there should be a space after “delete” and a space after “WindowServer”, but no return characters – make the TextEdit window really wide to prove to yourself that the whole thing really is on a single line). Now copy that line and paste it into the Terminal. If necessary, press Return. Enter your password when prompted. Immediately restart the computer. That’s it! Now you can safely install 10.5.2.
Dock, Dock, Goose — Next, let’s talk about stacks in the Dock. A “stack” is the new unpleasant behavior of a folder in the Dock. The old pleasant behavior was that a folder in the Dock looked like a folder, its menu contained a hierarchical display of its contents, and you could click it to open the actual folder. I reported a workaround in “Quay Sticks It to Stacks” (2007-11-27). Thanks to the 10.5.2 update, that workaround is no longer necessary; a folder in the dock can now behave like a folder once again. As Glenn has already explained, Control-click on the folder in the Dock to bring up its contextual menu, and make these choices: Sort by Name, Display
as Folder, View Content as List. Now the folder looks like a folder; click it (without holding down the mouse) to bring up a hierarchical menu of its contents; Command-click it to open the actual folder in the Finder. This is not identical to the pre-Leopard behavior, but it will do just fine, thank you.
Those are the only two out of the “Six Things” that are fixed by the 10.5.2 update. The glittering, reflective Dock is still not officially fixed, so if you want a nice, dark, legible, compact, non-reflective Dock at the bottom of your screen, you’ll have to go on using the hack I reported in “Six Things.” The tiny, illegible type and icons in the Finder sidebar are still tiny and illegible, with no workaround in sight. And the absolutely horrible, frustrating, insanely brainless floating Help window, which lives in no particular application and blocks your view of the application you are trying to learn about, remains as a major blot on the Leopard landscape.
In addition, many bugs remain unfixed; for example, whether my computer, on waking from sleep, will automatically connect to my wireless network, or will even be able to connect to it, manually, without a restart or other drastic measures, remains a total gamble. And there are other bugs whose state I won’t know until I’ve used the updated Leopard for a while longer. The jury is still out, for instance, on whether the first keystroke in a text field after a short period of inactivity will be randomly ignored, and on whether Spaces will continue to demonstrate occasional irrationalities such as lost windows or the wrong window coming forward when you switch from one space to another, and on whether certain applications, such as
Photoshop Elements, will remain effectively unusable. Doubtless you have your own Leopard pet bugs for whose squashing your fingers will be crossed as you install this update.
Meanwhile, in a desperate attempt to end on a positive note, I should mention that menus themselves are now also considerably less transparent than before, which is a very pleasant improvement. Also, Time Machine now sports a status menu which, in addition to providing some status information about recent and current backups, provides two menu items – Back Up Now and Enter Time Machine – so you can safely remove the Time Machine icon from your Dock, knowing that you can still access the functionality that the application’s Dock menu was providing.
If you use Linotype’s FontExplorer X for Leopard font management and you installed the Mac OS X 10.5.2 update, you might find that Word and InDesign hang on launch. Linotype’s programmers were obviously nearly done with a Leopard compatibility update, and released version 1.2.3 shortly after 10.5.2 appeared. This revision lets the program work better with Leopard, and happens to fix the 10.5.2 glitch; TidBITS reader Peter Trinder sent email to say that the 1.2.3 update solved his problems with Word and InDesign.
My first reaction to Steve Jobs’s announcement at the Macworld Expo keynote that Apple would offer downloadable rentals was, oh, good, my wife and I can finally give up on the pretense that we actually watch movies via our Netflix subscription, rather than simply let the discs gather dust for weeks at a time. (See “iTunes Movie Rentals and Apple TV, Take 2,” 2008-01-15.) But after hearing the terms – 30 days after download to watch (an unlimited number of times), in any 24-hour window you choose – I thought, crud, we can’t use it.
As many others observed that day, watching movies all the way through is the province of the young, the single, those without kids, or those with somewhat grown children. As the father of two kids (10 months and 3 1/2 years), my wife and I typically have at most 2 to 3 hours to ourselves in evening before collapsing in bed, and watching a 2-hour movie takes 2 to 3 nights.
We are not, my wife noted, Apple’s target demographic.
For expediency, Apple accepted the odd terms imposed by the movie industry on all on-demand rentals. Movies are typically released to theaters, then on DVD, then to pay-per-view and hotel viewing, then on pay television like HBO, and – much later – on broadcast TV (usually with commercials). Digital downloads have been put into the pay-per-view category, with all the limitations and odd licensing that goes with it.
Each of those release windows is typically exclusive to maximize the profit from each segment. The time from theatrical to DVD release has become shorter and shorter over the last few years, sometimes being a matter of days instead of months. Pay-per-view release is typically about 30 days after the DVD ships to stores. (There’s a blackout window, too, when the movie goes into premium cable, where you can’t get it on pay-per-view or movie download services for sometimes as long as a year.)
This is also partly why digital downloads don’t usually have any extras. Part of that is technology; part is file and download size; and part is how downloads are licensed compared to, say, DVDs. Hotels don’t give you director’s commentary options and deleted scenes, and neither do the iTunes Store, Vudu, Amazon Unbox, or CinemaNow, to name a few.
As we know, Apple often starts an industry and then sets the terms for it. iTunes music rights initially allowed a song to be played on up to 3 authorized computers and burned to an identical playlist up to 10 times. That later changed to 5 computers and 7 copies of an identical playlist. And now the big push is for unprotected music sales, as Apple and Amazon contend for the biggest library of such songs (see “Amazon MP3 Scores DRM-Free Music: What About Apple?,” 2008-01-10).
A couple of our colleagues have discovered that “24 hours” isn’t exactly accurate, by the way, which may show some of Apple’s negotiating strength. If you pause playback on a given supported device before 24 hours is up, you can resume playing after that period, according to Mark Boszko in “Extend iTunes Movie Rentals Beyond 24 Hours,” 2008-02-18. So that’s at least not as horrible as running out of time at 23 hours 59 minutes and having to repurchase and redownload the entire movie.
(Side rant: The 30 GB and 80 GB 5th generation iPods released in 2006 and sold through the middle of 2007 aren’t capable of playing movie rentals, only the September 2007 and later models: the nano, classic, and touch, as noted in their document, “iTunes Store Movie Rental Usage Rights.” See Apple’s bird watcher’s guide to iPod models. This fact eluded not just a colleague, trying to rent “Herbie” for her 3-year-old to watch on his birthday using her 30 GB 5G iPod, but also Apple tech support, which spent an inordinate amount of time before they asked what model of iPod she had. The iPod didn’t inform
her – though one might expect firmware could be configured to do so – that she had an unsupported model.)
One can only hope that when Apple moves from its current set of roughly 150 movies for rental up to the thousands that other services offer, they’ll become the biggest such seller, and be able to negotiate better terms. I’d be happy with a 15-day or even 10-day periods if I could have 48 or 72 hours to play the movie. Or a 50-cent surcharge to get 72 hours. Or something more esoteric like “watch once through with limited rewind but unlimited pause within 30 days.” Who needs “watch unlimited times,” anyway?
Whatever. All I know is that if Apple wants to eat Netflix’s lunch and have a competitive edge against other services, just having the Apple TV and portability won’t be enough to capture the entire audience. There are millions of parents in my position, and my wife and I are just waiting for the opportunity to pull the trigger.
First, a quick summary of Apple’s new movie rental option available on the iTunes Store (see “iTunes Movie Rentals and Apple TV, Take 2,” 2008-01-15). The movie rental experience is good, even without an Apple TV. Of course the resolution isn’t HD, though it is slightly above DVD standards by pixel size – 933 by 470 pixels for the particular film I watched, all picture and no black bars. Unfortunately, that’s offset by the highly compressed low-data-rate H.264 codec, and the movie looked a bit soft for the resolution. (I’d still like to know just why we non-Apple TV owners are snubbed on the HD point, but I’m betting on it being a perceived piracy risk on the part of the studios.)
However, the rental process itself is painless and your time remaining before the expiration is clearly laid out in the Rented Movies section of iTunes.
Transfer back and forth to portable devices (at least with the iPhone I tested) is also clearly laid out in the Movies tab of your media sync preferences for the portable device. The only pain experienced is waiting for a roughly 1 GB file to copy over USB, even when you’re transferring back to your Mac from the portable device.
The one exception to ease of use would be that you can’t get to your rentals from Front Row – you must play them from iTunes and swap into full screen mode by pressing Command-F if you want a big screen experience from your Mac mini jukebox. Then, at the end of the movie, iTunes doesn’t kick you out of full screen mode either – it just sits there on the post-credit black screen until you press Escape to switch back to a normal window, but that’s a trivial complaint.
Looking through the Rental Window — I’ve heard several people complain that they need at least a 27-hour window to account for starting a rented movie at 9 PM one evening, then having to pause it to deal with some interruption (like kids or the need for sleep), only to come back at 9 PM the next night and be out of luck because the rental has expired. To test this concern, I started watching a rental movie for a second time with only about 30 minutes left in the 24-hour rental window. Glenn Fleishman moans more about this problem in “iTunes Fails the Parental Rental” (2008-02-04).
A good 70 minutes into the movie, and it’s still playing. Does that mean you have 24 hours to start watching a movie, and once you’ve started, you get to keep watching it until it’s done? Does it expire if you pause it in the middle or try to rewind? These are all good questions. But let’s see if it lets me watch all the way to the end first…
Awesome. I was able to watch all the way to the end, credits and all, and then it stopped on the black screen as usual, with no alerts of any sort. Once I pressed Escape to leave full screen mode, I was greeted with this dialog, warning me that if I didn’t resume watching, the movie would be deleted. In other words, I was easily able to finish watching the movie even though doing so put the total time beyond the 24-hour window.
With another movie, I tested the question of whether you could pause an in-progress movie and then resume watching after the 24-hour rental window had closed. It turns out that so long as you pause before the rental expiration, a paused movie remains accessible past the expiration time, so long as the movie window stays open. Keeping that window open requires that iTunes not be used to play back any other media until you choose to resume playback, after which you can continue playing at your leisure. When it’s done, though, it’s really done, and iTunes deletes the file.
If you attempt to pause again after the expiration time has passed, the movie continues playing while you are presented with a dialog where iTunes notifies you that your rental has expired, and your only choice is to resume or delete your rental. However, you can rewind the currently playing movie even after the expiration time has elapsed, which could allow you to extend your viewing time a little further (or catch up if you have to visit the bathroom in the middle of the post-expiration viewing).
Chris Breen of Macworld has also discovered that there is an identical viewing time extension available if you have transferred your rental to a 3G iPod nano with TV playback. One might assume this would also apply to other iPod/iPhone models, although I’ve heard that the reason movie rentals aren’t supported on 5G iPods is that it’s possible to reset their clocks in such a way as to prolong rentals (something that reportedly doesn’t work in iTunes).
The upshot of all this would seem to be that Apple is trying hard to provide a reasonable user experience, even while meeting the desire to limit the time in which a rental can be watched, presumably something that was necessary to get the studios to license their content for viewing in iTunes. Why Apple doesn’t document this behavior, at least in a Knowledge Base article, is left as an exercise for the reader to ponder.
[Mark Boszko is a broadcast TV editor, film buff, and Mac addict living in the Maryland suburbs of Washington, DC. In his “copious spare time,” he produces HowTube, a fun tech how-to podcast, and BeerMediaTech, a spirited fortnightly discussion of tech and media news.]
I’m not an oenophile, but I do like wine. I’ve never mastered the vocabulary of oaky, brawny, tannic, and so forth. But I do know a whiff of fruit when I smell it. The recent announcement that Starbucks would switch its in-store Wi-Fi provider from long-time partner T-Mobile to AT&T had a strong smell of Apple about it. (You can read my coverage of this event at my Wi-Fi Networking News site, or in the article I filed for The Seattle Times.)
In fact, I think the putative 3G iPhone plays a part here as well, and that we’ll see the 3G iPhone rolled out as part of a larger play that involves downloading movies in Starbucks over AT&T’s new network. That puts the 3G iPhone launch between March and June of 2008. Let me back up a minute first.
AT&T Brings Millions of Subscribers to Starbucks — The deal brings Wi-Fi at 7,000 U.S. company-owned Starbucks stores at no additional cost to 7 million AT&T DSL and U-Verse fiber subscribers – all DSL customers with 1.5 Mbps downstream or faster connections – and 5 million business customers who use a remote-access service from AT&T. It also offers free Wi-Fi for two hours a day for a period of 30 days starting each time you make a purchase of any amount using a Starbucks Card, the company’s stored-value swipe card.
Pay-as-you-go service costs $3.95 for two hours, down from $6.00 per hour or $10.00 per day with T-Mobile.
Monthly unlimited service is also available, although that requires a little explanation. AT&T splits its hotspot network into Basic and Premier tiers. The Basic network currently includes McDonald’s (8,500 stores), Barnes & Noble, and several airports; Starbucks will be added to that tier. Qualifying DSL and all fiber customers get Basic service for free.
The Premier tier adds access to roughly 1,000 locations in the United States, such as hotels, airports run by other providers, and convention centers, as well as to 53,000 international roaming locations. Premier costs $19.95 per month for everyone except the qualifying DSL and all fiber customers, who can upgrade to Premier by paying an extra $9.95 per month.
Subscribers to aggregator hotspot services like Boingo Wireless that already have a roaming relationship with AT&T will get Starbucks access at no additional cost, too. Boingo charges $21.95 for unlimited U.S. access, which includes pretty much all domestic airports and tens of thousands of other U.S. locations, making it the best bargain. (Boingo hasn’t updated their software client for Leopard, but a company spokesperson told me some months ago that nearly all Boingo partner locations allow a Web page login with Boingo credentials.)
The rollout starts in the second quarter of 2008 in major cities, and will continue through the year. (This deal covers only U.S. company-owned Starbucks, not the kiosks found in airports or licensed purveyors in places like Barnes & Noble, and also doesn’t affect T-Mobile’s arrangements with Starbucks outside the United States.)
Starbucks has never publicly expressed dissatisfaction with T-Mobile, which purchased a bankrupt firm’s assets and took over the Starbucks Wi-Fi buildout in early 2002. It’s quite clear that the company made sure existing T-Mobile HotSpot subscribers wouldn’t be disconnected when AT&T takes over: anyone with a T-Mobile data subscription that includes Wi-Fi or who uses their Wi-Fi/cell plan to place calls using special handsets has unlimited, long-term access to all Starbucks locations.
Rather, T-Mobile couldn’t offer Starbucks anything particularly special, and couldn’t further its relationship with Apple. When Apple announced that Starbucks would be a partner in a special branded service available on the iPhone and iPod touch and within iTunes to extend the iTunes Wi-Fi Music Store, the press release didn’t mention T-Mobile or AT&T, Apple’s multi-year exclusive iPhone reseller in the United States.
Overwhelming 3G — AT&T operates a 3G (third generation) cellular network, and last week announced that the telecom firm would be expanding and upgrading that network this year. (See “More Mileposts Along Road to 3G iPhone,” 2008-02-06.). The company also owns a huge amount of copper and fiber-optic cable in its territory stretching – with a southwestern gap – from California to Florida. (Qwest owns the Northwest, mountain time zone, and Midwest; Verizon, the northeast down to Virginia.)
The company is using Wi-Fi as a bridge between wired service, which increasingly includes fiber-optic connections to neighborhoods, and its wireless service. You can push a lot of data over copper and glass, and have essentially as much of that as you want to build. Wireless spectrum is finite, and there’s never as much as you want.
The current set of auctions for retiring analog television frequency shows how much interest there is: $20 billion and counting for an excellent swath, which includes nearly $5 billion for a single set of national licenses suitable for broadband wireless. AT&T just finalized a separate purchase of about half the amount of national spectrum currently up for bid from a firm that bought it in a previous auction.
The long debate over whether 3G or Wi-Fi is “better” ignores the fact that Wi-Fi has a far higher carrying capacity. While most hotspots backhaul no more than 3 to 6 Mbps downstream, and most are closer to 768 Kbps to 1.5 Mbps downstream, an 802.11g Wi-Fi network can push 20 Mbps across a single base station, and the new 802.11n standard tops out at rates over 90 Mbps. (The raw data rates for G and N are 54 Mbps and 300 Mbps, respectively; the rates I’m citing are for real-world throughput in close proximity to a base station.)
AT&T’s current flavor of 3G, HSPA, can carry only 3.6 Mbps downstream and about half that upstream; each phone or device in range is likely to see the upper 100s of Kbps downstream and half that upstream, with higher peak rates for sustained transfers. And the more people using 3G connections, the less likely peak speeds will be achieved.
Reports state that when the current iPhone models were released, usage of EDGE – a moderate speed “2.5G” network standard that straddles second- and third-generation standards – tripled in cities like San Francisco. You can imagine that the release of a 3G iPhone might bring AT&T’s still-expanding 3G network to its knees.
Which is where Starbucks comes in. AT&T and Apple clearly cut a deal where Starbucks benefits from becoming a digital media hub: It’s going to be the place where people congregate to use Wi-Fi as part of the monthly service fee that they already pay AT&T – this wasn’t announced yesterday, but it’s absolutely coming – and where they download media from Apple.
It’s Not about EDGE, It’s about the Edge — Here’s where it all comes together. Starbucks already has media servers in its stores. These servers host the songs that Starbucks plays. But they aren’t simply jukeboxes. They also have magic that allows a customer in a Starbucks cafe to purchase a song they just heard or that was recently played and have that song downloaded locally – not downloaded over the Internet from Apple’s iTunes Store. That means that Apple is wrapping DRM (digital rights management) around songs that require that protection in each store. Neither Starbucks nor Apple had previously discussed this, but I interviewed Starbucks’s chief technical officer Chris Bruzzo yesterday for
The Seattle Times.
Even though there was no mention of Apple in this deal, Bruzzo and I spoke about the iTunes Wi-Fi Music Store arrangement in Starbucks. I asked him if there were any plans to stick media servers in the stores, and he said, “Right now in our stores that have the iTunes Wi-Fi Music Store, you go and buy the song that’s playing directly overhead, and see how fast it transfers.”
He wasn’t being coy; the company isn’t talking explicitly about this. But he said, compare the transfer speed between songs that were recently played and those available through Apple’s broader iTunes catalog, and you can see the difference.
He noted of the iTunes Wi-Fi Music Store, “That’s a great example of a location-based service that’s highly contextual. And the ability to use the superior speeds of 802.11g to deliver a file that’s relevant to a particular environment.” This isn’t very subtle. They have servers in the stores.
If you were to put, say, a server with a couple of terabytes of storage, which is now maybe a $2,000 to $3,000 expense, and load that with the 100,000 most popular songs and the 500 most frequently rented films and the few hundred most recent and popular TV show episodes, suddenly people can download those files at the local network’s speed, not at the speed of the Internet connection.
If I’m downloading a 1.3 GB movie file on my home network at 3 Mbps downstream, it’s going to take about an hour. Not bad. If I instead purchase and download it over an otherwise non-busy 802.11g network, it’s suddenly more like nine minutes. If that network were upgraded by AT&T, say, to use 802.11n, and I’m downloading it to my fancy MacBook, MacBook Air, or MacBook Pro with 802.11n (Core 2 Duo versions), we’re now talking about…wait for it…perhaps two minutes.
Did I mention that a 3G iPhone is likely to include a new low-power 802.11n chip as well? No? That’s almost certainly part of the delay in producing it, as those chips are just hitting the market now.
The edge network, the network that feeds data locally at local network speeds, becomes extremely important in this scenario.
Your New Living Room — Starbucks has always cultivated an artificial living room: a place probably more comfortable and convivial than most of our actual living rooms (if we had them); for Generation Xers, it’s also an extension of the ranch house they might have grown up in but can’t afford to rent now.
It’s not at all a leap that Starbucks, already a big music producer and seller, and one interested in revitalizing its business after a few years of drifting from its core coffee mission, would embrace the idea of being the place people who don’t even like their coffee come to fill up on media, use the network, and hang out.
All Starbucks stores in the United States are closing later this month for three hours to retrain the staff on making coffee better. The baking ovens for breakfast “sandwiches” have started to be ripped out. And this deal is now in place. It’s no coincidence.
Starbucks is poised to be the launch partner for the 3G iPhone, and they’re getting their living rooms cleaned up for the coming hordes.
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