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Responding to concerns from two large shareholders (who hold approximately $2 billion in Apple stock) over the effect mobile devices have on the mental health of children, Apple has announced that it’s planning better parental control features in future versions of iOS. Apple already offers better parental controls than most platforms, and the company said in a statement, “Apple has always looked out for kids, and we work hard to create powerful products that inspire, entertain, and educate children while also helping parents protect them online.” That may not be sufficient for the investors, who also want Apple to create an expert advisory committee, partner with outside researchers, help educate parents about Apple’s tools, and assign a high-level executive to monitor the issue and publish annual progress reports.

 
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