This article originally appeared in TidBITS on 2010-01-18 at 10:22 a.m.
The permanent URL for this article is: http://tidbits.com/article/10927
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Apple Confirms January 27th Media Event

by Adam C. Engst

Apple has confirmed a rumored media event scheduled for Wednesday, 27 January 2010, at the Yerba Buena Center for the Arts in San Francisco by sending email invitations to media outlets, including TidBITS. As usual, the invitation gives no details as to what will be announced, merely providing the time, place, and directions along with the phrase, "Come see our latest creation" under a paint-splattered graphic.

[image link] [1]

Most people we've spoken with expect Apple to announce some sort of tablet-sized device, though speculation has run so rampant that it's impossible to say anything more than that with any confidence. But Apple has surprised in the past, and it could happen again, with something entirely unexpected.

Needless to say, the timing of this announcement is either ironic, coming as it does between the time when Macworld Expo was traditionally held in early January and the new date in mid-February, or intentionally scheduled to emphasize the level to which Apple can manufacture its own media attention rather than piggybacking on a large trade show.

[1]: http://www.tidbits.com/resources/2010-01/Apple-invite.jpg