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Thoughtful, detailed coverage of everything Apple for 30 years
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Category: Apple Inc.

Josh Centers 7 comments

Apple Drops App Store Commission to 15% for Small Developers

At the start of 2021, Apple will open a new program that promises to slash the App Store commission for smaller developers in half.

Josh Centers 9 comments

Apple to Close Out 2020 with “One More Thing”

Apple is having a third event in as many months to announce “One more thing.” We’ll likely learn more about the future of the Mac and Apple silicon then, along with getting the release date for macOS 11 Big Sur.

Josh Centers Adam Engst 9 comments

Is Apple Building Its Own Search Engine?

Search in iOS 14 is a bit less reliant on Google, leading some to consider the possibility that Apple is building its own search engine.

Michael E. Cohen Josh Centers 7 comments

Apple’s Q4 2020 Marks Record Revenues but Lower Profits as Mac and iPad Boom

In this pandemic year, Apple’s Q4 performance saw reduced profits but steady revenue compared to the same quarter last year, with iPhone sales drops mitigated by increased Mac and iPad sales as well as continuing growth in Apple’s services and wearables offerings.

Josh Centers 5 comments

Insiders Explain Apple’s Unusual Organizational Structure

The Harvard Business Review has published an extensive look at how Apple’s organizational structure works and how it differs from most companies, written by two Apple University faculty members.

Josh Centers 7 comments

Apple Announces “Hi, Speed” Event for 13 October 2020

What wonders await us at Apple’s next big event? New iPhones? Macs with Apple silicon? A HomePod that doubles as a flying security drone? Find out with us!

Adam Engst 31 comments

Apple Subscriptions Expand with Apple Fitness+, Apple One Bundles

Apple has expanded its stable of subscription services with the addition of Apple Fitness+, an integrated “workout experience” that relies on multiple Apple devices and an ever-changing collection of workout classes. Plus, the company will soon offer bundles of services under the Apple One name.

Josh Centers No comments

Apple Schedules September 2020 Event, Likely for the Apple Watch and iPad Air

Apple has announced that it will be holding a September event as usual, but new iPhones aren’t expected at this one. Instead, rumor-watchers anticipate the release of new Apple Watch models and a redesigned iPad Air.

Adam Engst 24 comments

Read Apple’s 2020 Environmental Progress Report

If you’re concerned about the environment and climate change, Adam Engst encourages you to read Apple’s 2020 Environmental Progress Report, which details the numerous ways that the company works to protect and restore the environment. It’s more—probably vastly more—than you realized.

Josh Centers 9 comments

Developers v. Apple: Outlining Complaints about the App Store

Apple’s App Store policies continue to incite ire from developers and face increasing scrutiny from government regulators. We outline the most common complaints against the company, evaluate them, and propose potential solutions.

Adam Engst No comments

Anecdotes about New Apple Fellow Phil Schiller and Marketing Chief Greg Joswiak

Apple has announced that it has made its longtime marketing head, Phil Schiller, an Apple Fellow and promoted Greg “Joz” Joswiak to senior vice president of Worldwide Marketing. TidBITS publisher Adam Engst shares stories from his history with both men.

Michael E. Cohen Josh Centers 3 comments

Apple Q3 2020 Breaks Records While the World Burns, Next iPhone to Be Fashionably Late

For its third fiscal quarter of 2020, Apple reported quarterly record financial results that far exceeded consensus estimates, managing to show revenue increases in all of its product segments and geographic sectors. Chalk it up to people working and learning from home.

Josh Centers No comments

Apple Expands Partnerships with Historically Black Colleges and Universities

Apple is expanding its partnerships with Historically Black Colleges and Universities, creating more coding centers that will teach communities how to program.

Adam Engst 1 comment

Apple’s Craig Federighi and Greg Joswiak Appear on The Talk Show

In a welcome change from pundits pontificating, Apple executives Craig Federighi and Greg Joswiak appeared on John Gruber’s The Talk Show podcast to discuss the company’s announcements at WWDC 2020.

Josh Centers 3 comments

Apple Reportedly Canceling Some Apple Arcade Games and Changing Direction

Reporting by Bloomberg’s Mark Gurman hints at trouble with Apple Arcade, with Apple canceling upcoming titles to focus on “engagement.”