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Thoughtful, detailed coverage of everything Apple for 36 years
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Category: Apple Inc.

Adam Engst 42 comments

WWDC26 Keynote Shows Apple’s Tacit Acknowledgment of External Pressures

Apple spent the entirety of its WWDC26 keynote responding to external pressures, including user complaints about Liquid Glass, community and regulatory worries regarding child safety, and the embarrassment of Siri delays and Apple Intelligence weaknesses.

Adam Engst 15 comments

Former Apple Design Chief Jony Ive’s First Car Is a €550,000 Ferrari

Jony Ive’s first post-Apple car design—a ludicrously expensive Ferrari EV—underscores just how far his work has strayed from products “for the rest of us.”

Adam Engst 5 comments

Apple Settles “More Personalized” Siri Delay Lawsuit for $250 Million

Apple will pay $250 million to settle a class-action lawsuit over delayed Siri features. Owners of iPhone 15 Pro and iPhone 16 models purchased between June 2024 and March 2025 may receive $25–$95 per device. Here’s how the math works out.

Michael E. Cohen Adam Engst No comments

iPhone and Services Drive Apple to Record Q2 2026 Despite Supply Constraints

Apple reported record financial results for what it described as its “best March quarter ever,” with over $29 billion in profits and double-digit growth across every geographic segment as the Tim Cook era approaches its end.

Adam Engst 12 comments

John Ternus to Lead Apple as Tim Cook Becomes Executive Chairman

Apple’s leadership transition puts hardware chief John Ternus in the CEO role while Tim Cook moves to executive chairman, where he’ll continue navigating the company’s complex political landscape.

Adam Engst 65 comments

What Apple’s 50th Anniversary Misses

Rather than revisiting Apple’s corporate milestones at its 50th anniversary, Adam Engst reflects on how the community around Apple once fostered connection and idealism—and why rebuilding that human infrastructure may matter more than celebrating the company.

Adam Engst 1 comment

WWDC 2026 Scheduled for June 8–12

Mark your calendars—Apple has announced that its Worldwide Developer Conference will kick off on 8 June 2026. Will this be the year we finally get the promised AI-powered version of Siri?

Adam Engst 2 comments

Computer History Museum Panel Celebrates Apple at 50

This 98-minute CHM Live panel moderated by David Pogue commemorates Apple's 50th anniversary with stories from figures who shaped the company's history—some famous, others less so.

Adam Engst 2 comments

Apple Reduces Chinese App Store Fees Without the EU Drama

Apple is cutting App Store commission rates in China from 30% to 25%, with smaller developers paying just 12%. The move follows discussions with Chinese regulators—and it sharply contrasts with Apple’s confrontational stance on EU regulations.

Adam Engst 41 comments

50 Years of Thinking Different

Tim Cook’s public letter celebrating Apple’s 50th anniversary invokes the Think Different campaign, but the company’s recent actions—from Tahoe’s controversial icons to App Store battles—don’t necessarily align with those ideals.

Adam Engst 17 comments

Apple Announces Unusual Multi-City “Apple Experience” for March 4

Apple has invited select media outlets to a “special Apple Experience” on March 4 in New York, London, and Shanghai—an unusual approach that has sparked speculation about rumored new MacBooks, the iPhone 17e, and more. We’ll know soon enough.

Michael E. Cohen Adam Engst 5 comments

Apple Propelled to Record Q1 2026 Financials by iPhone and Services

With its devices and services bringing in over $140 billion in revenue, its earnings per share rising nearly 20% year over year, and the announced return of Ted Lasso to Apple TV, Apple has a lot to celebrate.

Adam Engst 38 comments

Apple Card Moving from Goldman Sachs to JPMorgan Chase

JPMorgan Chase has reached a deal to take over the Apple Card program from Goldman Sachs, ending the investment bank’s costly experiment in consumer lending.

Adam Engst 40 comments

Apple Executive Departures Could Signal Welcome Changes

Apple’s hectic week of executive transitions could have more profound impacts than just reshuffling the org chart. With John Giannandrea retiring and Alan Dye departing, Apple has an opportunity to fix Siri and refine Liquid Glass.

Adam Engst 10 comments

Apple Launches Unified App Store Website

Apple has quietly launched a unified App Store website that brings together all its platform stores into a single responsive, searchable interface—though downloading still requires native apps.