Skip to content
Thoughtful, detailed coverage of everything Apple for 36 years
and the TidBITS Content Network for Apple professionals

Category: Opinion

Adam Engst 15 comments

Former Apple Design Chief Jony Ive’s First Car Is a €550,000 Ferrari

Jony Ive’s first post-Apple car design—a ludicrously expensive Ferrari EV—underscores just how far his work has strayed from products “for the rest of us.”

Adam Engst 95 comments

My First 700-Mile EV Road Trip—What Worked and What I’d Change

Adam Engst’s 711-mile round trip from Ithaca to Virginia became an education in EV charging—from unplanned charging stops to mysterious range variations. Here’s what he learned and what he’ll do differently next time.

Adam Engst 10 comments

VidBITS: Matt Sephton’s Wall of Tiny Apps

When Matt Sephton told me he was releasing 18 apps on the same day, I knew I had to talk to him. Our two-hour VidBITS conversation covers everything from his tiny utilities—most of which would fit on a 1.44 MB floppy disk—to classic Mac preservation to AI coding experiments.

Adam Engst 65 comments

What Apple’s 50th Anniversary Misses

Rather than revisiting Apple’s corporate milestones at its 50th anniversary, Adam Engst reflects on how the community around Apple once fostered connection and idealism—and why rebuilding that human infrastructure may matter more than celebrating the company.

Adam Engst 41 comments

50 Years of Thinking Different

Tim Cook’s public letter celebrating Apple’s 50th anniversary invokes the Think Different campaign, but the company’s recent actions—from Tahoe’s controversial icons to App Store battles—don’t necessarily align with those ideals.

Adam Engst 40 comments

Reading Doesn’t Fill a Database, It Trains Your Internal LLM

Many of us think of reading as building a mental database we can query later. But we forget most of what we read. A better analogy? Reading trains our internal large language models, reshaping how we think without providing accurate recall.

Adam Engst 5 comments

Critiquing iOS 26 App Interfaces on The Talk Show

If you enjoy hearing two longtime Apple observers geek out about interface details, Adam Engst’s conversation with John Gruber on The Talk Show offers hours of iOS 26 interface commentary.

Adam Engst 45 comments

How Siri Could Become the Mac’s New Help System

Apple’s help systems have never quite worked out. But with large language models and richer app metadata, a more helpful Siri could finally become the knowledgeable guide that explains the software we’re already using.

Adam Engst 16 comments

Do You Use It? TidBITS Reader Subscription Habits Revealed

How many subscriptions do you pay for, and are you typical? Our poll results reveal surprising patterns in subscription spending, along with thoughts about why different subscription types provoke such different reactions.

Adam Engst 16 comments

Here’s to “Unreasonable Standards”

Seth Godin argues that the Mac’s success came not from the legendary 1984 Super Bowl ad but from the “unreasonable standards” of designers like Susan Kare and programmers like Bill Atkinson—a timely reminder as criticism of macOS 26 Tahoe’s design choices mounts.

Adam Engst 62 comments

How Tahoe’s Menu Icons Undermine Usability

Software engineer Nikita Prokopov uses Apple’s 1992 Macintosh Human Interface Guidelines to show how macOS 26 Tahoe’s menu icons violate fundamental usability principles—increasing visual search time and error rates, especially for users with low vision.

Adam Engst 43 comments

Does “Luxury Design for the Rest of Us” Even Make Sense?

Remember when Apple products had personality? Colorful iMacs, handles on iBooks, texture you could feel? Adam Engst argues that Apple’s obsession with luxury aesthetics has led to a decade of cold, sharp-edged uniformity—and it’s time for the company to consider that not everyone shares its minimalist vision.

Adam Engst 24 comments

Hidden Setting Controls What Happens When You Tap a Call in the Phone App

In iOS 26’s Phone app, Unified view lets you tap a call to show contact info instead of initiating a callback. A hidden setting lets you switch that tap-a-call behavior back to a callback—but it appears only when in Unified view and isn’t available to those using Classic view.

Joe Kissell 134 comments

Nisus Writer: Schrödinger’s Word Processor

The powerful word processor hasn’t seen an update in nearly a year, it has disappeared from the Mac App Store, and support responses have been slow or nonexistent for some time. There is writing on the wall, and it’s not looking good.

Adam Engst 62 comments

Apple’s Liquid Glass Design Prioritizes Content Over Tools

Apple’s new Liquid Glass design language aims to give greater focus to content over controls, but at what cost to the tools we use to create that content? Here’s why that tradeoff matters.