MacTech Magazine has announced that the upcoming MacTech Conference 2011 in November will have as its keynote speaker the inimitable Guy Kawasaki, former chief evangelist at Apple. Most long-time Mac users know Guy’s work, and his latest book, “Enchantment: The Art of Changing Hearts, Minds, and Actions” has made the New York Times bestseller list (for my review, see “Guy Kawasaki’s “Enchantment” Really Does Enchant,” 21 March 2011).

(If you’ve bought “Enchantment,” there’s a limited time offer to get a free ebook of “Presentation Zen,” by Garr Reynolds, which is one of the most useful and important books about giving presentations. And if you’ve read the books before attending MacTech Conference 2011, you can see Guy putting into practice both his advice in “Enchantment” and the lessons that Garr Reynolds shares in “Presentation Zen.”)

The three-day MacTech Conference 2011 will be held from November 2nd through 4th, 2011, at the Sheraton Universal in Los Angeles. Like last year, it’s a session-based technical conference for IT and enterprise professionals, and Apple developers, with separate tracks for those two primary audiences. Sessions will cover both desktop (Mac OS X) and mobile (iOS) topics, and there will be Apple Certification testing available for an additional fee as well.

Pricing for MacTech Conference 2011, which includes all meals, is $999, with a $200 early-bird discount through 30 June 2011, dropping the price to $799. Limited hotel accommodations in the Sheraton Universal are available for a discounted price of $179 per night, which includes Internet access.