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Apple Store App 2.0 Introduces EasyPay, In-Store Pickup

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Whenever I go into an Apple retail store, I’m surprised at how busy it is, day or night, and also how many Apple employees are working the floor. Even with a blue-shirted associate within arm’s reach at any given time, Apple is now making it possible to purchase products and walk out without interacting with anyone.

The 2.0 version of the free Apple Store app, released last week, introduces a new EasyPay feature. Using the app on an iPhone 4 or iPhone 4S (the only two devices mentioned, even though the app runs on the iPod touch and iPad 2), you can scan the barcode of “select accessories” and complete the transaction in the app. I’ve not had a chance to try the feature in a store. (EasyPay currently works only within the United States.)

It’s not clear what Apple means by “select accessories”; one would assume anything sold within a store’s walls could be sold using EasyPay. Products that don’t have a visible barcode, like Macs, iPhones, iPods, and iPads, must still be purchased with the help of a store employee.

If you know what you want and would prefer to minimize the shopping time, you can also now pre-order products using the app and pick them up at a nearby Apple store of your choice (again, only in the United States); the app checks to see if the product is in stock. According to Apple, most in-stock orders are ready within an hour of ordering.

The Apple Store app also adds the capability to track orders and view EasyPay receipts, incorporates “additional support” for stores in Canada and China, and requires iOS 4.2 or later.


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Comments about Apple Store App 2.0 Introduces EasyPay, In-Store Pickup
(Comments are closed.)

barefootguru  2011-11-08 21:19
Not only are some features not available in New Zealand, but the app itself doesn’t appear in our store.
Daniel Talbot  2011-11-10 06:03
I also looked for the app in the NZ store. I wonder why we're not included?
Jeff Carlson  An apple icon for a TidBITS Staffer 2011-11-10 06:07
I would bet Apple is rolling it out slowly. Start in one market, see how it goes, move on from there.
dave nuss  An apple icon for a TidBITS Contributor 2011-11-09 03:15
I have read elsewhere that the app requires customer to enter iTunes password and device passcode. If so, what are the security risks doing so on an unsecured wifi network like the Apple stores, or do they secure the information somehow? Glenn?
Bob Stewart  2011-11-15 21:04
Do you have to be physically in the store for EasyPay to show up? I see no such feature on the app when used in my home.
Jeff Carlson  An apple icon for a TidBITS Staffer 2011-11-15 21:05
Yes, you have to be in the store. That also enables things like checking your Genius appointment.