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ExtraBITS for 30 January 2012

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While we were away at Macworld | iWorld last week, we managed to ferret out a few good articles for you to read, including a lengthy New York Times piece about Foxconn, a view of the future of video from Final Cut Pro expert Larry Jordan, and an insightful interview with Guy Kawasaki.

The Human Cost of Building Apple Products -- The New York Times looks behind the doors at Foxconn, the massive Chinese firm that manufactures Apple products such as the iPad, as well as products for most major electronics companies worldwide.

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Video Guru Larry Jordan Reflects on Macworld|iWorld 2012 -- Final Cut Pro expert Larry Jordan walked out of Macworld | iWorld with a sense of what the future holds for video editors. While there will still be a need to cater to the high end of video production, several products at the conference demonstrate that regular people shooting with consumer gear is the model we’re likely to see dominate the vast amount of video shooting and editing.

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Refreshing Business Insights from Guy Kawasaki -- Tips from successful people tend toward the inscrutable (“Be the marketing message”) or the impossible (what Steve Jobs would have done is irrelevant unless you’re Steve Jobs and leading Apple, which you’re not). So this 12-question interview with Guy Kawasaki is thoroughly refreshing because he thinks (and is willing to say) that strategy is overrated, succeeding in social media and SEO comes down to good content, and the secret to overall success is having the willingness to sit down and do the necessary work.

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