Investing in Office — Microsoft today announced a new promotion designed to win over more Mac users to Microsoft Office 98 for the Macintosh. Starting 01-Apr-98, Microsoft will place a single share of Microsoft stock, currently valued at about $90, in 100,000 boxes of Office 98 destined for individual purchase in the retail and academic channels. A Microsoft spokesperson explained the promotion saying, “Our extensive customer research showed that customers who owned Microsoft stock were 17 percent happier with their Microsoft products and in fact, 29 percent more likely to continue purchasing Microsoft products. Those are numbers that we, as a customer-driven company, can’t afford to ignore.” [ACE]
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