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Apple Said to Drop One to One Training Program

We’ve heard from several sources that Apple plans to drop its One to One training program by the end of September 2015. Priced at $99 per year and available only when buying a Mac from Apple, the One to One program entitles customers to a variety of personalized services at an Apple retail store, including data migration within the first 60 days of membership, up to an hour-long one-on-one session with a trainer on the topic of your choice, group training sessions on specific topics, and open training sessions on individual projects.


If that sounds like a lot of personal interaction for $99 per year, you’re right, and that’s undoubtedly why Apple is eliminating the program. The Apple retail stores will continue to give free hour-long workshops on a variety of topics. It’s unclear if some sort of data migration service will remain available.

The practical upshot is that if you’re planning to buy a new Mac this month anyway, you can still sign up for One to One training, since Apple will reportedly be honoring the program through the end of September 2016.

Barring that, or if you need more significant help than you’re likely to get in an Apple Store, you’ll often find equally knowledgeable people at independent Apple Specialists and among the membership of the Apple Consultants Network. And, of course, you could always seek out your local Mac user group, most of which provide lots of support for free.

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