The TV platform battles are heating up, with the latest salvo fired by Amazon, which will stop selling the Apple TV and Google’s Chromecast by the end of the month, ostensibly because they don’t “interact well” with Amazon Prime Video. That explanation falls somewhat flat given that the upcoming fourth-generation Apple TV will allow independent apps, and Amazon could presumably have created a Prime Video app (unless, of course, Apple made doing so infeasible for some reason, which is also entirely possible). The move will probably hurt Chromecast sales more than Apple TV sales, due to Apple’s strong retail presence. In the end, this is just tech giants playing hardball with one another — Amazon isn’t sufficiently dominant for there to be any antitrust issues at play.
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