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Amazon Playing Hardball on Apple TV App

Even though Amazon has previously hinted at making a Prime Video app for the Apple TV, don’t hold your breath for it to appear anytime soon. When asked at this year’s Code Conference why Amazon doesn’t sell streaming media boxes from Apple and Google, Amazon CEO Jeff Bezos said, “When we sell [streaming] devices, we want our player — our Prime Video player — to be on the device, and we want it to be on the device with acceptable business terms.” As many have suspected, there appears to be some concession Amazon wants from Apple before releasing an Apple TV app. What that could be is unknown; Apple does require a 30 percent cut of sales made through apps, but Amazon could easily circumvent that by requiring users to sign up for Amazon Prime outside the app.

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