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Why Google Fiber Failed to Fix Broadband

In 2010, Google shook the tech world by announcing that it would get into the ISP business with Google Fiber, deploying gigabit fiber-optic Internet connections in what would become nine metro areas around the United States. Now Google has put the ambitious project on an indefinite “pause” and is even pulling out of Boston. You can likely guess the reasons why Google Fiber has struggled: local politics and the difficulty of installing real-world infrastructure. Despite its challenges, Google Fiber has had a positive effect on the Internet market in the United States by generating discussion about broadband competition. Plus, in markets with Google Fiber, broadband prices have dropped and service speeds have improved radically.

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