Apple Embeds Easter Egg in iPhone 11 Event Supercut Video
Apple’s September 10th event took 102 minutes, and if you missed it live, you can watch it in its entirety. We instead recommend the 2-minute summary that Apple has now posted on YouTube.
It’s fast, frenetic, and lets you skip watching not one, not two, but three demos in which some dude plays a new Apple Arcade game while some other dude tells you just how impressive it is, just like every Apple event game demo ever (except for the third demo, where some dude plays the game while a woman tells you how impressive the game is). That might have been when our SlackBITS discussion turned to the Apple executives’ wardrobe choices.
The best part of the supercut video comes at 1:25. Just after the narrator hammers home Apple’s marketing point that the seventh-generation iPad is two times faster than the best-selling PC laptop, there’s a brief glitch with an entirely visible blue screen. Pause the video at that point and you’ll see a dig at the Windows Blue Screen of Death with an error code referencing the event date and a message saying:
This is just a thought. But it might be nice to have some sort of easter egg message in here for the hard core Apple fans that will stop the video.
After the message comes a bunch of binary, which TechCrunch ran through a binary-to-ASCII converter to decode into:
So you took the time to translate this? We love you.
It’s such a joy to see Apple showing a sense of humor in this way, though to be fair, the videos the company creates to introduce its special events are often fairly amusing. Nevertheless, such tomfoolery makes me long for the days when Apple engineers managed to sneak Easter eggs into apps and the operating system (for more on that, see “James Thomson Presents an Illustrated History of Easter Eggs,” 24 July 2019). There’s something about having to figure out the steps for a software Easter egg that implies “we’re all in this together” and gives the software—and its corporate puppetmaster—a human touch beyond what a few funny frames in a video can achieve.
Did you catch the frame with the dog (doing a slowfi?) at 0:09?
I see something there, but I can’t seem to get YouTube to pause on that frame.
And I really, really hope that “slofie” doesn’t catch on (either technically or linguistically).
Now on Friday night I’ve just seen a full 30 second iPhone ad on Discovery channel with that dog and the cameras.https://www.youtube.com/watch?v=Gb2xJ-GMKmo
Hah! Makes sense that they’d take that from some other professionally produced video they had.
Given the median age of TidBITS Talkers, anyone remember this ad campaign for Maxell cassette tapes, shot the year before 1984?https://www.youtube.com/watch?v=Zk71h2CQ_xM
It ran for a few years, and were my clients at the time.
Unfortunately it probably will.
Oh, yeah, that is a classic! I like the wine glass slowly moving toward the optimum position for his hand.
Oh yeah! The return of the Apple easter egg. Hope this is the start a trend.
Join the discussion in the TidBITS Discourse forum