In an email to customers and accompanying blog post, Backblaze CEO Gleb Budman announced price increases, standard extended version history, and a forthcoming local restore capability for the online Backblaze Computer Backup service.
Today, Backblaze costs $7 per month, $70 per year, or $130 for a 2-year subscription. As of 3 October 2023, prices for new purchases and renewals will increase to $9 per month, $99 per year, or $189 for 2 years. Existing licenses will be honored for their duration. I’ve subscribed to Backblaze since 2018 and always opted for the longest and cheapest period because I’ve seen no reason to switch to another online backup service. The price increase could incentivize switching, though I have no sense of how prices and features compare across the industry at this point.
Although the increases are non-trivial, Backblaze is cushioning the impact by changing the price structure surrounding its extended version history. Backblaze retains file versions and deleted files for 30 days, but you can pay an additional $2 per month to retain them for an entire year. If you want to maintain version history indefinitely, you pay an incremental storage fee of $0.005 per gigabyte per month for versions changed or deleted over a year ago.
The new pricing model essentially builds 1 year of extended version history into the base price, though it doesn’t quite work out at the 1-year and 2-year levels. On 3 October 2023, you’ll be able to log in to your account and select One Year of Extended Version History for free; if you don’t take that action, your account will remain at 30 days of version history. The new Forever Version History plan drops the $2-per-month fee but raises the incremental rate for when a file has been changed, modified, or deleted over a year ago to $0.006 per gigabyte per month.
Backblaze also said version 9.0 of its software would launch sometime in September with a significant change: a local restore interface. Right now, restoring files requires using the Backblaze website, and while the interface is functional, it’s not a joy to use, mainly because the directory listings load slowly—it took about 2 minutes to load the listing for the backup for my iMac and two archive drives. With luck, the local restore interface will cache the directory so we can navigate it much as though we were using the Finder.
Simultaneously, Backblaze said that its B2 Cloud Storage service would increase its monthly pay-as-you-go rate from $5 per terabyte to $6 per terabyte. However, egress fees—the cost to download data—will be waived for up to three times the amount of data you have stored in B2; additional egress costs $0.01 per gigabyte. B2 Reserve pricing doesn’t change, and unlimited free egress between B2 and content delivery and compute companies partnered with Backblaze remains in place.