Want to get noticed? Want the world to know about your product? Adam Engst shows you how.
The last two years that I've attended the MacHack developers conference, I've also participated as a speaker. I've done this in large part because the attitude that permeates the conference is one of sharing knowledge, and although I can't contribute a line of code to a hack, I can explain to developers how the press works and how developers can better interact with the press, for the benefit of everyone via improved reporting
Last week I talked about the reasons you might want to work with the press; whether you're a developer looking for product exposure, or a non-profit looking for volunteers, knowing how to deal with the press can be a valuable tool
Welcome back to my series of articles on how the press works and how to work with the press. I first talked a bit about why you should care about press coverage, and I followed that up with a discussion of different types of publications
If you've ever wondered about the best ways for software to get coverage in the Mac press, check out the video of Adam's "Hacking the Press" talk from the C4 developer conference.