[Editor's note: This is the first part an article written by Rick that has appeared elsewhere on the Internet. We found it fascinating not only for the cogent advice to shareware authors but also as a personal explanation of how shareware works from the eyes of a long-time Macintosh developer

In part one of this article (see TidBITS-395), I introduced my list of seven "Ps" that shareware authors must consider when creating and marketing their products, and talked about the first two: Product and Patience

Part one of this article (see TidBITS-395) focused on two items from my list of seven "Ps" that shareware authors need to consider: Product and Patience

Part one of this article (see TidBITS-395) focused on two items from my list of seven "Ps" that shareware authors must consider: Product and Patience