No Thirst Software has released MoneyWell 2.3.10 (a top vote getter in our recent survey; see “Your Favorite Mac Personal Finance Apps,” 29 February 2016), which now uses HTTPS for in-app update checks to address a security issue with the Sparkle framework (see “Sparkle Vulnerability Real, but Exploits Highly Unlikely,” 15 February 2016). The release also trims white space from license keys so that pasting from email works more reliably and updates copyright strings. Normally priced at $59.99, MoneyWell is currently on sale for $30 from the No Thirst Software site in anticipation of the release of MoneyWell 3 later this year. Stalled at version 2.3.9 as of this writing, the Mac App Store edition is priced at $49.99. ($59.99 new, free update, 9.9 MB, release notes, 10.7+)
The way I read their site, what they are selling for $30 is beta software of the next 3.0 version. The sale ends upon final release of 3.0. You can then upgrade to the final version for an additional $40. So you wind up paying $70 for something that will retail for $60! Am I wrong? I am definitely confused!
I think you are reading it wrong. My understanding is that you can buy v3.0 now for $30 in the Preview Sale, buy it for $40 in the Upgrade Sale, or pay full price of $60 for a new copy after that (with all upgrades priced at $40). There's no indication that you'd have to pay twice, as you're suggesting, since you'd already own 3.0.
That said, yes, they could be more clear. :-)