Thoughtful, detailed coverage of the Mac, iPhone, and iPad, plus the best-selling Take Control ebooks.



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Build brand awareness and increase sales by advertising with TidBITS, the longest-running technology-related publication on the Internet. We associate ourselves only with established companies who have positive reputations for solid products and good customer support, and with new companies providing products or services of interest to the Apple and Internet user community.

Note: If you want to place local print advertising, you're probably looking for this other Tidbits.

Circulation and Rates

  • Monthly page views: 200,000
  • Monthly unique visitors: 125,000
  • Weekly issue email subscribers: 21,000
  • RSS subscribers: 15,000

For current rates, please email

Sponsorship Features

Sponsors receive the following:

  • Four lines of text at the top of each email issue.
  • A four-line text banner with identifying icon that appears in rotation on most of our Web pages and in our full-text RSS feed.
  • A short welcoming article in the first sponsored issue (for long-term sponsorships of 12 weeks or more).
  • A free DealBITS drawing for every 12 weeks sponsored (see the DealBITS page for more information about DealBITS drawings).
  • 10,000 free impressions per month of ad units on our site (we sell these separately for $5 CPM as well.)
  • Up to 50 tips about your product in the TipBITS box that appears on every page on our site.
  • Promotional mention in the audio editions of TidBITS articles.

Current Sponsors

Our current long-term sponsors (12 issues or more) are listed here, in order of longevity.

Sponsor Welcome Article

"We're extremely happy to welcome as our latest long-term sponsor Smile, makers of PDFpen, TextExpander, DiscLabel, and PageSender. What's especially pleasing about having Smile joining our select group of sponsors is that we've known the principals - Greg Scown, Philip Goward, and Jean MacDonald - for many years, and we've watched as Smile has grown into one of the most well-known utility companies in the Macintosh software space..." More
ScanSnap (Fujitsu)

"We’re pleased to welcome as our latest long-term TidBITS sponsor Fujitsu, makers of the ScanSnap family of document scanners for home and small business use. They have been stalwarts in the Macintosh world for years, and it’s not an exaggeration to say that the ScanSnap was a key piece in Joe Kissell’s efforts to eliminate (or at least significantly reduce) paper in his life, leading to the publication of “Take Control of Your Paperless Office.”" More