Like us, Macworld Senior Editor Chris Breen deals with a lot of correspondence from public relations folks, many of whom are clueless about how to engage journalists effectively. He has now written a handy guide for PR flacks to follow, with sensible but frequently abused advice such as: A few minutes of research is helpful; we don’t want to talk to your CEO; and pitching Windows-only products to a Mac publication will get you ignored.follow link
Disinfect Your Keyboard
Keyboards, particularly those shared by multiple people, harbor huge quantities of bacteria. If you want to reduce the chances of picking up your co-worker's cold, you can disinfect your keyboard with disinfecting wipes. To avoid damage to the keyboard, be sure to:
- Unplug the keyboard before disinfecting it.
- Squeeze out any excess liquids from the cloth to avoid liquid dripping into the keyboard.
- Don't let any liquid from the wipe sit for long periods of time on the keyboard.
- Don't scrub the keyboard, just lightly wipe down. Rubbing too hard leaves behind more lint.
- Avoid cleansing cloths that contain bleach.
Visit Das Keyboard
Chris Breen on PR Done Wrong