Thoughtful, detailed coverage of the Mac, iPhone, and iPad, plus the best-selling Take Control ebooks.

 

 

Pick an apple! 
 
Open Files with App Switcher

Using the Application Switcher to open files can sometimes be faster than hunting for an Application's window or searching through a jam packed Dock for an Application's icon. First grab your file, press Command-Tab, and then drop the file onto the desired application's icon to open it within that program.

Visit plucky tree

Submitted by
cricket

 
 

Chris Breen on PR Done Wrong

Send Article to a Friend

Like us, Macworld Senior Editor Chris Breen deals with a lot of correspondence from public relations folks, many of whom are clueless about how to engage journalists effectively. He has now written a handy guide for PR flacks to follow, with sensible but frequently abused advice such as: A few minutes of research is helpful; we don’t want to talk to your CEO; and pitching Windows-only products to a Mac publication will get you ignored.Generic Globefollow link

 

Comments about Chris Breen on PR Done Wrong
(Comments are closed.)

It's ironic that he makes an issue out of "note the 'Mac' in Macworld". After following sister-publication - Macworld UK's RSS feed for several years, I finally dumped it a couple of months back. One of the recurring problems was that they failed to edit the posts coming through to restrict it to articles that were at least vaguely related to the Mac landscape.