Like us, Macworld Senior Editor Chris Breen deals with a lot of correspondence from public relations folks, many of whom are clueless about how to engage journalists effectively. He has now written a handy guide for PR flacks to follow, with sensible but frequently abused advice such as: A few minutes of research is helpful; we don’t want to talk to your CEO; and pitching Windows-only products to a Mac publication will get you ignored.follow link
Show Recent Items in Snow Leopard
The Recent Items submenu in the Apple menu is handy, but what if you want to work with a file in there in the Finder, rather than open it? Just press Command when that menu is showing, and all the Applications and Documents change to "Show ... in Finder." This feature is new as of Mac OS X 10.6.3 Snow Leopard.
Chris Breen on PR Done Wrong