Like us, Macworld Senior Editor Chris Breen deals with a lot of correspondence from public relations folks, many of whom are clueless about how to engage journalists effectively. He has now written a handy guide for PR flacks to follow, with sensible but frequently abused advice such as: A few minutes of research is helpful; we don’t want to talk to your CEO; and pitching Windows-only products to a Mac publication will get you ignored.
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Submitted by
Doug McLean
Chris Breen on PR Done Wrong
by Jeff Carlson 
It's ironic that he makes an issue out of "note the 'Mac' in Macworld". After following sister-publication - Macworld UK's RSS feed for several years, I finally dumped it a couple of months back. One of the recurring problems was that they failed to edit the posts coming through to restrict it to articles that were at least vaguely related to the Mac landscape.