Like us, Macworld Senior Editor Chris Breen deals with a lot of correspondence from public relations folks, many of whom are clueless about how to engage journalists effectively. He has now written a handy guide for PR flacks to follow, with sensible but frequently abused advice such as: A few minutes of research is helpful; we don’t want to talk to your CEO; and pitching Windows-only products to a Mac publication will get you ignored.follow link
Find Graphics in TextEdit .rtfd Files
Want to find the graphics in a TextEdit document in the .rtfd format? The document is actually a package - a special kind of folder that looks like a file. To see and extract just the graphics, Control-click the document and choose Show Package Contents. A new window opens showing you just the embedded images, along with a TXT.RTF file that contains the text of the file.
Chris Breen on PR Done Wrong