Like us, Macworld Senior Editor Chris Breen deals with a lot of correspondence from public relations folks, many of whom are clueless about how to engage journalists effectively. He has now written a handy guide for PR flacks to follow, with sensible but frequently abused advice such as: A few minutes of research is helpful; we don’t want to talk to your CEO; and pitching Windows-only products to a Mac publication will get you ignored.follow link
Fun Way to Send Attachments in Mail
If you're working in a file that you want to attach to a message in Apple Mail, you can transfer the file to Mail easily: From the title bar of the file's window, drag the little proxy icon to Mail's icon on the Dock. Your Mac will make Mail the active application and open a new outgoing message, with the file attached.
(If your icon won't drag, the file probably isn't saved.)
Chris Breen on PR Done Wrong