Like us, Macworld Senior Editor Chris Breen deals with a lot of correspondence from public relations folks, many of whom are clueless about how to engage journalists effectively. He has now written a handy guide for PR flacks to follow, with sensible but frequently abused advice such as: A few minutes of research is helpful; we don’t want to talk to your CEO; and pitching Windows-only products to a Mac publication will get you ignored.follow link
Open Files with App Switcher
Using the Application Switcher to open files can sometimes be faster than hunting for an Application's window or searching through a jam packed Dock for an Application's icon. First grab your file, press Command-Tab, and then drop the file onto the desired application's icon to open it within that program.
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Chris Breen on PR Done Wrong