Like us, Macworld Senior Editor Chris Breen deals with a lot of correspondence from public relations folks, many of whom are clueless about how to engage journalists effectively. He has now written a handy guide for PR flacks to follow, with sensible but frequently abused advice such as: A few minutes of research is helpful; we don’t want to talk to your CEO; and pitching Windows-only products to a Mac publication will get you ignored.follow link
Viewing Wi-Fi Details in Snow Leopard
In Snow Leopard, hold down the Option key before clicking the AirPort menu. Doing so reveals additional technical details including which standards, speeds, and frequencies you're using to connect, as well as what's in use by other networks. With the Option key held down and with a network already joined, the AirPort menu reveals seven pieces of information: the PHY Mode, the MAC (Media Access Control) address, the channel and band in use, the security method that's in use, the RSSI (Received Signal Strength Indication) measurement, the transmit rate, and the MCS Index. In Leopard, some, but not all, of these details are revealed by Option-clicking the AirPort menu.
Chris Breen on PR Done Wrong