Bryan Chaffin of The Mac Observer witnessed a visibly angry Tim Cook lash out at a National Center for Public Policy Research representative at this year’s Apple shareholder meeting. The NCPPR had pushed a proposal that would have required Apple to disclose the cost of sustainability programs and be more transparent about its relations with sustainability-related groups. After the measure failed, the representative questioned the effect of Apple’s sustainability programs on its bottom line and demanded that Cook promise to do only things that are profitable. Cook responded angrily, concluding with, “If you want me to do things only for ROI reasons, you should get out of this stock.” follow link
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Tim Cook Chooses the Environment Over Profit
If you don't like it, "get out of the stock."
Steve Jobs could have said it no better.
"To me, it was a clear rejection of the groups politics, especially the anything-for-the-sake-of-profits mentality the NCPPR was asking him to embrace. It was also an unequivocal message that Apple would continue to invest in sustainable energy and related areas."
The concept Tim Cook uses is called 'balance'. Business is, among other things, about sustainability and responsibility for its actions. It's about long term thinking, long term benefit. That runs quite contrary to the spirit of the age of what I can only sarcastically call 'biznizz' in our current era, where short term thinking leads directly to long term disaster. Bravo Tim Cook!