Bryan Chaffin of The Mac Observer witnessed a visibly angry Tim Cook lash out at a National Center for Public Policy Research representative at this year’s Apple shareholder meeting. The NCPPR had pushed a proposal that would have required Apple to disclose the cost of sustainability programs and be more transparent about its relations with sustainability-related groups. After the measure failed, the representative questioned the effect of Apple’s sustainability programs on its bottom line and demanded that Cook promise to do only things that are profitable. Cook responded angrily, concluding with, “If you want me to do things only for ROI reasons, you should get out of this stock.” follow link
Go Back and Forth Fast in Preview
If you're reading a PDF in Apple's Preview software, and you follow a bookmark or an internal link to move around within the PDF, you can quickly return to where you were by pressing the keyboard shortcut Command-[ (that's Command-Left Bracket). Or, you can choose Go > Back.
The command works iteratively, so you can go back to just the previously viewed page or if you issue the command again, to the page before that, and so on. There's also an equivalent Go > Forward (Command-]).
Tim Cook Chooses the Environment Over Profit
If you don't like it, "get out of the stock."
Steve Jobs could have said it no better.
"To me, it was a clear rejection of the groups politics, especially the anything-for-the-sake-of-profits mentality the NCPPR was asking him to embrace. It was also an unequivocal message that Apple would continue to invest in sustainable energy and related areas."
The concept Tim Cook uses is called 'balance'. Business is, among other things, about sustainability and responsibility for its actions. It's about long term thinking, long term benefit. That runs quite contrary to the spirit of the age of what I can only sarcastically call 'biznizz' in our current era, where short term thinking leads directly to long term disaster. Bravo Tim Cook!