Apple is reportedly set to buy Beats Electronics, maker of premium fashion headphones and the Beats Audio music streaming service, for $3.2 billion. Macworld’s Dan Miller suggests a few compelling reasons why, such as Beats’ curated music service and the industry credibility of co-founders Dr. Dre and Jimmy Iovine. follow link
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Why Would Apple Drop $3.2 Billion on Beats?
I'd rather that Apple buy Bang & Olufsen though i still couldn't afford that stuff...
Answer this question. What type of laptops do Beats owners buy? Based on what I see in public (from living in airports and Starbucks) they buy windows based machines and Android phones.
Beats is a cool product in an affordable price range. I am over fifty, use oredominately Apple products, 2 IPads, 1 iPhone 5, and a MacBook Pro. Watch Apple start synergizing a new kind of Cool and match products for Beats. Oh yeah the streaming music and product are part of it. Apple is going to capture a demographic of users they don't have today. And buy the way, made in USA
Yeah, it makes money. Stupid people money. Do you want to be a stupid people brand, Apple?
I guess the answer would be, "Yes."
As for the earbuds, considering that type of headphones will never be anything great, Apple's offering was great:
I see no value at all in Beats from a hardware perspective, and its brand would be useless to Apple, unless they really want to dilute and branch Apple's own brand.
The streaming side of things is what makes sense, even if not much.