Two recent announcements show Apple taking steps to improve sales. Yesterday, an Apple press release noted that Apple has increased its emphasis on two of its U.S. distributors: Ingram Micro and Micro Age. (Detailed coverage in the San Jose Mercury News notes that Apple has also significantly decreased commitments to three other U.S. distributors.) We can only speculate on the behind-the-scenes negotiations that went on, but the upshot may be better inventory management, a problem that has plagued Apple for years. The second announcement particularly interests us. CompUSA has agreed to set up special Apple areas in its superstores to showcase Apple's new Think Different campaign. CompUSA plans to outfit forty stores in time for the holiday shopping rush and phase in remaining stores later. Given the negative coverage we published in TidBITS 368 and TidBITS 369 about Mac sales in superstores, we're pleased to see efforts to improve the situation and hope that CompUSA sales people are given attractive incentives to sell Apple products.
How Loud Are Your Mac's Fans?
When they get hot, Macs turn on various internal fans to keep components cool. The noise can be annoying, but just how loud is it? If you have an iOS device with a built-in microphone, you can download one of many free sound meter apps (search on
decibel in the App Store) and see if you're subjecting your ears to a truly unreasonable noise level.
- Front Lines Follow-up (10 Mar 97)