Two recent announcements show Apple taking steps to improve sales. Yesterday, an Apple press release noted that Apple has increased its emphasis on two of its U.S. distributors: Ingram Micro and Micro Age. (Detailed coverage in the San Jose Mercury News notes that Apple has also significantly decreased commitments to three other U.S. distributors.) We can only speculate on the behind-the-scenes negotiations that went on, but the upshot may be better inventory management, a problem that has plagued Apple for years. The second announcement particularly interests us. CompUSA has agreed to set up special Apple areas in its superstores to showcase Apple's new Think Different campaign. CompUSA plans to outfit forty stores in time for the holiday shopping rush and phase in remaining stores later. Given the negative coverage we published in TidBITS 368 and TidBITS 369 about Mac sales in superstores, we're pleased to see efforts to improve the situation and hope that CompUSA sales people are given attractive incentives to sell Apple products.
File Email with a Key in Apple Mail
In Mac OS X 10.4 Tiger or later, you can use the simple and fun MsgFiler Mail plug-in to file Mail messages using keyboard shortcuts.
New in Apple Mail 4 (the 10.6 Snow Leopard version), to assign a keyboard shortcut to any mailbox on the Move To or Copy To submenu, you can also open the Keyboard pane of System Preferences, click Keyboard Shortcuts, and select Application Shortcuts in the list on the left. Click the + button, choose Mail from the Application pop-up menu, type the name of the mailbox in the Menu Title field, click in the Keyboard Shortcut field, and press the keystroke combination you want to use. Then click Add.
- Front Lines Follow-up (10 Mar 97)