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Guerilla Marketing

No, I don’t mean putting simians in your booth at Macworld Expo! I’m talking about the cut-rate offers that many software firms are using now that the economy is feeling blue. In view of the public interest, here’s a few of the more interesting deals out there.

Canvas soon turns 3.0, and to celebrate, MacDraw owners wishing to secede can purchase Canvas for a mere $149, which is a lot less than the list price of $399. Of course you wouldn’t pay list (I hope), but Deneba’s deal still comes in at $40 or so less than the current discount price for Canvas 2.1, which comes with a free upgrade to 3.0 if you buy it before May 31st, 1991. The MacDraw trade-in ends August 1st, 1991 and there isn’t a toll-free number, but hey, it’s still a good deal. The number is 305/594-6965.

Sitka (what a strange name! – if I remember correctly, it originally comes from a small Alaskan village) is worried now that System 7.0 will include many features that TOPS alone once held. DataClub from International Business Software, isn’t helping either, challenging the fading TOPS on financial and feature fronts. For $124.76 for a DataClub 3-pack (IBS calculates that out to $42 per user somehow, rather than the correct $41.59) TOPS owners can upgrade to DataClub. There is a limit of two per customer, so if you have more than six people on your network, you’ll have to buy more at normal prices, which are a bit higher. To order, call 800/735-1776 with your TOPS serial number and your credit card number.

Finally, T/Maker generously offers WriteNow 2.2, Grammatik Mac 2.0, and MacTools Deluxe 1.1 for a bargain at $94.45 (that includes shipping). All you must do is prove that you own another word processor. T/Maker is obviously targeting the biggies, Word, Write, and MacWrite II, but I’m sure they won’t be upset if WordPerfect or FullWrite users took them up on it either. Of course, no Nisus user would ever switch to WriteNow :-). It’s a good deal, and I especially like the fact that T/Maker included MacTools, because then buyers will have a backup program, a utility no one should be without. This offer is short-lived, ending on March 31st, 1991. To order, call 800/522-5939 and be prepared to send proof of ownership of another program.

Deneba — 305/594-6965
International Business Software — 800/735-1776
T/Maker — 800/522-5939 — 415/962-0195

Information from:
Deneba propaganda
International Business Software propaganda
T/Maker propaganda

Related articles:
MacWEEK — 19-Feb-91, Vol. 5, #7, pg. 12, 20

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