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New Apple Campaign

New Apple Campaign — We’ve heard from the estimable Pythaeus that Apple has begun a completely new advertising campaign that may address some of the complaints Mac users have had with Apple’s advertising. The new campaign will go head-to-head with Windows, much like Sculley’s presentation at Macworld SF when he had an assistant try to make a PC-clone into a multimedia machine. Some ads might run a bit like this…

All I really wanted to do was simplify my job. So I bought Windows. I added extra RAM. I replaced my video card and monitor. I installed a mouse. I bought a half-dozen new programs, configured the system, set the DIP switches on the printer, and as I sit here watching my spreadsheet crawl on my PC, I’m thinking to myself "THIS IS MAKING IT EASIER?"

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