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Apple Price Cuts

Apple Price Cuts — Last week, Apple announced it had lowered dealer prices as much as 27 percent on a wide range of Macintoshes. The largest cuts appear in the mid-to-high end of Apple’s desktop Power Macintosh line, with prices reduced as much as $1,000 on Power Mac 8500 and 9500 models; also, the high end of the Performa 6400-series has been discounted 15 to 18 percent, and Apple’s Workgroup Server 7250 and 8550 series are discounted 7 to 13 percent. Apple is no doubt attempting to boost sales volume after an unspectacular holiday season and clear inventory in anticipation of new models to be announced later this month. [GD]

<http://product.info.apple.com/pr/press.releases /1997/q2/970131.pr.rel.price.html>

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