Skip to content
Thoughtful, detailed coverage of everything Apple for 28 years
and the TidBITS Content Network for Apple professionals

Apple Takes Steps to Increase Sales

Two recent announcements show Apple taking steps to improve sales. Yesterday, an Apple press release noted that Apple has increased its emphasis on two of its U.S. distributors: Ingram Micro and Micro Age. (Detailed coverage in the San Jose Mercury News notes that Apple has also significantly decreased commitments to three other U.S. distributors.) We can only speculate on the behind-the-scenes negotiations that went on, but the upshot may be better inventory management, a problem that has plagued Apple for years. The second announcement particularly interests us. CompUSA has agreed to set up special Apple areas in its superstores to showcase Apple’s new Think Different campaign. CompUSA plans to outfit forty stores in time for the holiday shopping rush and phase in remaining stores later. Given the negative coverage we published in TidBITS 368 and TidBITS 369 about Mac sales in superstores, we’re pleased to see efforts to improve the situation and hope that CompUSA sales people are given attractive incentives to sell Apple products.

Subscribe today so you don’t miss any TidBITS articles!

Every week you’ll get tech tips, in-depth reviews, and insightful news analysis for discerning Apple users. For 28 years, we’ve published professional, member-supported tech journalism that makes you smarter.

Registration confirmation will be emailed to you.