Skip to content
Thoughtful, detailed coverage of everything Apple for 34 years
and the TidBITS Content Network for Apple professionals

Will Apple Think Different?

Apple plans to make several announcements on Monday, 10-Nov-97, some expected; others mysterious. We expect Apple to announce new Macintoshes based on the PowerPC 750 chip (also known as G3 or Arthur). We’ve heard several rumors about the rest of the announcements:

  • Apple will unveil a WebObjects-based online store for sales of built-to-order Macs (seems like an obvious move for Apple; tonight the usually cluttered Apple home page sports simply a cookie, a shopping cart, and a screwdriver along with two lines of text);

  • Apple will announce a merger or partnership with the high-end database company Oracle (Apple board member Larry Ellison is CEO of Oracle);

  • Apple will announce a network computer based on the Mac OS or the WebTop specification being developed cooperatively among Oracle, IBM, Lotus, and Sun (the education market in particular has been asking for a network computer);

  • Apple has something in the works with Lucent, the telecommunications technology company spun off from AT&T;

  • And, to insert a ripple into the rumor stream, wouldn’t it be interesting if Apple leveraged the enthusiasm of its faithful users by setting up a system wherein anyone can sell Apple products off the Web and earn a percentage of sales, in much the same way that anyone can run a virtual bookstore that hooks into

Subscribe today so you don’t miss any TidBITS articles!

Every week you’ll get tech tips, in-depth reviews, and insightful news analysis for discerning Apple users. For over 33 years, we’ve published professional, member-supported tech journalism that makes you smarter.

Registration confirmation will be emailed to you.

This site is protected by reCAPTCHA. The Google Privacy Policy and Terms of Service apply.