Mac Publishing announced today that it has ceased publication of eMediaweekly, the magazine that in August of 1998 replaced the Macintosh-specific MacWEEK. Targeted at digital media professionals and with a circulation of 85,000, eMediaweekly attempted to bridge the gap between platforms by covering Macintosh, Windows, and Unix products. Although the content of eMediaweekly was cross-platform, the publication’s advertising-based revenue stream was not, with a recent issue sporting a number of Macintosh-specific ads, a variety of platform-independent ads (printers, memory, etc.), but not a single Windows-specific ad. eMediaweekly also suffered from launching just as the fortunes of the Macintosh industry started to rise again. It’s unlikely that Mac Publishing would revive MacWEEK, although MacWEEK.com may now gain some additional attention from the parent company. We wish our friends and colleagues at eMediaweekly, many of whom have been laid off, the best of luck.