Skip to content
Thoughtful, detailed coverage of everything Apple for 34 years
and the TidBITS Content Network for Apple professionals

Apple Licenses 1-Click from

Apple announced that it has licensed’s controversial 1-Click ordering patent for use at the online Apple store to speed users’ purchases. Apple is the first company that’s not affiliated with to license the patent. After a person signs up for 1-Click ordering, which stores personal billing and shipping information, he or she can buy items without going through the typical multi-step ordering process. Although many online retailers offer a variation of 1-Click ordering, Amazon was granted a patent on its implementation in February 2000 by the United States Patent and Trademark Office (see " Awarded Affiliate Program Patent" in TidBITS 520). Other online merchants and figures, such as publisher Tim O’Reilly, have criticized the patent. Apple’s license also includes the use of the 1-Click trademark, and is no doubt as much of a marketing opportunity as an improvement to its online ordering process.

Subscribe today so you don’t miss any TidBITS articles!

Every week you’ll get tech tips, in-depth reviews, and insightful news analysis for discerning Apple users. For over 33 years, we’ve published professional, member-supported tech journalism that makes you smarter.

Registration confirmation will be emailed to you.

This site is protected by reCAPTCHA. The Google Privacy Policy and Terms of Service apply.