Apple Offers Rebates on PowerBooks and G4 Cubes
Less than two weeks after warning of lower-than-expected earnings for its fourth fiscal quarter and a dramatic downturn in its share price, Apple Computer has rolled out rebate programs for new PowerBooks and G4 Cubes purchased through dealers or the online 15-inch or 17-inch Studio Display or the high-end 22-inch Apple Cinema Display. The rebates are plainly intended to help Apple’s sales figures through the important end-of-year buying season, and thereby regain (or at least retain) confidence of investors and analysts, as well as bolster Apple’s bottom line. The rebates do not extend to purchases made before 13-Oct-00, and do not apply to Apple’s educational sales channels.