Skip to content
Thoughtful, detailed coverage of everything Apple for 28 years
and the TidBITS Content Network for Apple professionals

Apple Spreads Some Green for Eminem

Apple Spreads Some Green for Eminem — Last week, the Detroit Free Press reported that Apple Computer and superstar Eminem have reached an undisclosed settlement in the rapper’s year-old lawsuit against the computer company. The suit centered on a 2003 Apple iPod/iTunes Music Store advertisement which featured a 10-year-old boy singing Eminem’s Oscar-winning song "Lose Yourself" from the film 8 Mile. The ad ran on MTV for three months during the summer of 2003 and appeared on Apple’s Web site, despite the fact that neither Apple nor ad agency TBWA/Chiat/Day successfully obtained Eminem’s permission to use the song in the campaign. Eminem’s label claimed the use of the song would amount to an endorsement – for which the rapper would expect fees "possibly in excess of $10 million" – and that Apple’s misuse of the material would entitle him to "exemplary damages." The lawsuit also named MTV parent company Viacom as a defendant. [GD]

<http://www.freep.com/news/statewire/sw115563_ 20050510.htm>
<http://db.tidbits.com/getbits.acgi?tbart=07559>

Subscribe today so you don’t miss any TidBITS articles!

Every week you’ll get tech tips, in-depth reviews, and insightful news analysis for discerning Apple users. For 28 years, we’ve published professional, member-supported tech journalism that makes you smarter.

Registration confirmation will be emailed to you.