Halloween, at least in the United States, is upon us, and we’re pleased to welcome, along with the usual bunch of trick-or-treating kids, our latest long-term sponsor, Microsoft’s Macintosh Business Unit, more commonly known as MacBU and pronounced, at least for Halloween, as MacBOO! (Sorry, couldn’t resist.)
Microsoft has sponsored TidBITS at various times over our 16-year history, but I hadn’t known the current folks in the MacBU before the conversations that led to this sponsorship, conversations that started in response to their desire to make the MacBU a more active member of the Macintosh community. I was happy to discover that they were both clued into the Mac world in general and fully aware of how Microsoft as a company is often viewed, which is why they’ve been working on outreach efforts like more user group presentations, starting and maintaining a blog, and supporting publications like TidBITS. I expect they’ll also be gathering feedback in a variety of ways as they work on the next version of the Microsoft Office applications. (Not surprisingly, I’m lobbying for collaboration features that will simplify sharing files while tracking changes across versions and enabling commentary.)
In the end, it’s good to see the MacBU making efforts like this, since one way or another, Microsoft remains one of the most important software vendors for professional Macintosh users, and everyone stands to benefit if they become all the more invested in the world of the Macintosh.