Skip to content
Thoughtful, detailed coverage of everything Apple for 31 years
and the TidBITS Content Network for Apple professionals

What If Steve Jobs Ran an Auto Company?

In an amusing thought experiment, Robert X. Cringley opines at PBS on what it would be like if Steve Jobs applied the kind of thinking that revived Apple to one of the Big Three U.S. auto companies.

Read original article

Subscribe today so you don’t miss any TidBITS articles!

Every week you’ll get tech tips, in-depth reviews, and insightful news analysis for discerning Apple users. For 29 years, we’ve published professional, member-supported tech journalism that makes you smarter.

Registration confirmation will be emailed to you.