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John Gruber Tells It Like It Is: Obsession Times Voice

"If you build it, they will come." You can't intentionally compose a hit song, build the next Google, or even make the next top blog. But you can communicate about your passions and your obsessions, and if you do it consistently and compellingly, it could become your living. That's the secret to Internet publishing, and it has worked for us with TidBITS and Take Control.

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