Apple Leads in Customer Satisfaction Survey
CNET reports that Apple recently topped the list of computer companies in a customer satisfaction survey conducted by Forrester Research. The survey, comprising almost 4,600 consumer responses regarding 113 companies in 12 different industries, found that Apple received an overall satisfaction rating of 80 percent. Though Apple may outperform its peers (second-place Gateway scored only 66 percent), it does so in an industry that receives poor ratings overall; according to the survey, PC companies are only slightly better liked than insurance companies and cable providers. Nevertheless, these rankings are interesting in light of recent Microsoft ads targeting Apple, and the company's response to them.