We're familiar with Apple's and Microsoft's latest competing ad campaigns, and this New York Times article provides a look at the competition from the advertising standpoint. Especially interesting is the section in the middle about how Apple's iconic "Think Different" and "Switchers" campaigns came about.
Read original article
Subscribe today so you don’t miss any TidBITS articles!
Every week you’ll get tech tips, in-depth reviews, and insightful news analysis for discerning Apple users. For over 33 years, we’ve published professional, member-supported tech journalism that makes you smarter.
Registration confirmation will be emailed to you.
This site is protected by reCAPTCHA. The Google
Privacy Policy and
Terms of Service apply.