In the company's continuing effort to make the Kindle file format the de facto standard for electronic books (which should not be allowed to happen, given how inadequate the format is for anything but straight text), Amazon.com has launched "Kindle for the Web," which lets site owners embed Kindle book previews on their sites. Realistically, Kindle for the Web is just a way to encourage people to preview the first chapter of a Kindle-format book in a Web browser, after which they can purchase the ebook for reading on a Kindle device or in Kindle software on a Mac, iOS device, or Windows-based PC. It's a smart move on Amazon's part, and notably different from how Apple has restricted access to the iBookstore to the iBooks app.
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