BeLight Software Sponsoring TidBITS
We’re pleased to welcome as our latest TidBITS sponsor BeLight Software, an unusual firm in the Mac market largely because they’re based in Odessa, Ukraine, giving them a leg up in those “Who traveled the furthest for Macworld Expo?” competitions. Founded in 2003, BeLight has made their name by creating clean, elegant software for graphics and publishing. But where most companies set their sights broadly, aiming to create a program that could be used for many different undertakings, BeLight has focused most of their products on a particular task.
That accounts for Business Card Composer, which simplifies designing and printing business cards and similar objects; Disc Cover, which is aimed at creating labels and covers for CDs and DVDs; Art Text, a graphics program for creating textual graphics, logos, icons, buttons, and the like; and Labels & Addresses (formerly Mail Factory), which helps you print a wide variety of labels and envelopes. Slightly more general are Live Interior 3D, which is 2D and 3D interior design software, and Swift Publisher, a page layout program aimed at flyers, brochures, letterheads, newsletters, and other short publications.
We haven’t used all of BeLight’s software, but Labels & Addresses has become a staff favorite this time of year for bringing sanity to the process of printing labels for holiday cards (see “Labels & Addresses Restores Holiday Card Sanity,” 12 December 2008), and whenever we need to print new business cards, we turn to Business Card Composer (see “Comparing Business Card Design Software,” 3 April 2006). Plus, although our more graphically inclined staffers rightly never allow me to do anything public with graphics software, I love playing with Art Text every now and then.
Despite their far-off location in Ukraine, I had the pleasure of meeting a few of the BeLight folks at Macworld Boston in 2004; we had corresponded previously and they kindly brought me a few small presents to remember them by, including some excellent Ukrainian vodka and a tiny statue of the Duc de Richelieu, a French nobleman who is considered one of the founding fathers of Odessa and subsequently became Prime Minister of France. He still stands on my desk, reminding me of just how small the world has become.
Thanks to BeLight Software for their support of TidBITS and the Mac community!
The "Labels and Addresses" app might be wonderful ( haven't tried it ). However, it was simple to use Address book to print out mailing labels for my Xmas cards this year. Created the group and added those I wanted to print to the group. Selecting the Avery 5160 3-column labels was also flawless. My labels were created in only a few minutes and were perfect for me. Possibly someone with more sophisticated requirements would need more than Address Book but for this use was excellent.
I'm glad Address Book met your needs. If you look at Jeff's article about it though ("Labels & Addresses Restores Holiday Card Sanity", linked above), you'll see some of the things that Address Book does wrong, such as dealing with married couples, children, and at least some common label formats (it's possible Apple fixed the label format problem Jeff hit).
Thanks for the heads up on this company. Simple, easy to use, nice looking programs.