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Netflix Backs Down from Ill-Considered Qwikster Split

Netflix CEO Reed Hastings has sent email to all Netflix customers and posted on the company’s blog with a message that, while somewhat conciliatory, doesn’t exactly acknowledge that the decision to split Netflix into separate DVD and streaming companies was ill-considered. But it does admit that dealing two sites would be more difficult for customers, and summarizes with “This means no change: one website, one password… in other words, no Qwikster.” The next question is how badly Netflix’s missteps will have hurt the company, and if any competitor can take advantage of the debacle.

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