New York Times columnist David Pogue’s iPhone went missing while he was taking the Amtrak train home from a television shoot in Philadelphia. After it started reporting its location via Find My iPhone and he tweeted about its loss, the story went viral, with Gizmodo posting frequent updates and street photos of the house where the iPhone was located. By the end of the day, local police had recovered the phone, but anyone hoping for a tense hostage situation or shootout with the thieves was disappointed — the iPhone was found lying in the grass in the back yard. It’s worth assuming this approach is unlikely to work for those who don’t write for a major metropolitan newspaper or have 1.4 million Twitter followers.
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