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Nick Bilton Looks into Facebook’s “Pay to Play”

Another concern has cropped up with Facebook, highlighted by Nick Bilton of the New York Times. For people looking to spread the word on Facebook, traffic in the form of “likes” and resharing would seem no longer to be organic, but must instead be greased with a little green. That’s mostly a problem for those doing some sort of business promotion on Facebook, but should give anyone considering Facebook as part of a marketing strategy significant pause. For what it’s worth, we see almost no traffic from our Facebook page.

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