Author and media theorist Douglas Rushkoff has quit Facebook, but for a reason that goes beyond the usual concern with Facebook’s privacy problems. He says: “Through a new variation of the Sponsored Stories feature called Related Posts, users who ‘like’ something can be unwittingly associated with pretty much anything an advertiser pays for. Like email spam with a spoofed identity, the Related Post shows up in a newsfeed right under the user’s name and picture. If you like me, you can be shown implicitly recommending me or something I like — something you’ve never heard of — to others without your consent.” We find that exceedingly troubling, since it means that you lose even more control over your online persona on Facebook.
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