This year, to deal with the quick, sometimes instantaneous-seeming sell-out of Worldwide Developers Conference (WWDC) registrations which has frustrated developers in previous years, Apple plans to reserve about 10 percent — or, roughly, 500 registration slots — when registration opens for the company’s 2013 World-Wide Developers Conference. According to statements from Apple representatives, the company will conduct an auction of the reserved seats three days after all other registrations have sold out.
“We see this as a win-win,” said W.T. Fiata of Apple’s Developer Relations program. “These reserved registrations will go to the developers with the most desire, the hottest fires in their bellies, instead of to those who happen to live farther east, and Apple gets additional resources to make the conference even better.” Unconfirmed reports have said that the auction will be conducted entirely over the Internet via a yet-to-be-released iOS app, dubbed “iBay,” but Fiata’s office had no comment on that.