A previous chapter talked a lot about adding metadata during the import process because that’s the easiest way to apply it. Assigning keywords and other information during that initial stage takes some prep time, but when you click the Import button, the metadata is applied with a broad brush across all your incoming photos. After import, though, you still have some touch-up work to do. To make your photos easily searchable later — the ultimate goal in our organization project — you also need to apply more-specific metadata to individual photos. This might include identifying people and landmarks, or describing shots. In this chapter, I look at how to choose good keywords and how to apply them smartly. I also discuss how to fix incorrect dates and times, how to apply geolocation information, and why it may not be worth investing the time in your program’s facial-recognition tools.