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Why Amazon Isn’t the Anti-Apple

Many analysts have tried to portray Amazon and Apple as polar opposites, but analyst Horace Dediu argues that they’re more alike than different. Dediu argues that they’re both sought out for similar reasons, including convenience, ease of use, and controlled environments. While Amazon’s business is mostly low-margin, with little to no profit, Apple’s iTunes also makes little profit. Where the perception differs is that Amazon is seen as having few competitors, while Apple is seen as having infinite competitors. However, Dediu says Amazon’s position is more precarious than usually imagined.

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